Google’s Search Generative Experience was an experimental name. The current Google Search features include AI Overviews and AI Mode. There is no separate technical checklist that guarantees visibility in these features. Google’s current generative AI search guide says its established SEO practices remain relevant, and that a page must meet Search eligibility requirements before it can appear in generative features.
Readiness checklist
1. Make important pages accessible
Check that Googlebot is not blocked from pages you want considered, that pages return the intended status and that key content is indexable. Review internal links, canonicals, robots directives and JavaScript rendering. Meeting technical requirements makes a page eligible; it does not guarantee crawling, indexing or display.
2. Improve the information, not the format for its own sake
Answer the reader’s question directly, then explain the reasoning, limits and evidence. Add original experience or information where you have it. Organise the page with descriptive headings and clear sections that help people navigate. Google says there is no required page length or special content chunking method for generative search.
3. Make the source verifiable
Explain the organisation, author, service and relevant dates. Support material claims with named sources or first-hand evidence. Keep contact, local business and product details accurate. Structured data can express page information in a machine-readable form, but it is not required for generative AI results and must match visible content.
4. Measure search outcomes accurately
Search Console’s generative AI performance report covers eligible Google Search and Discover experiences. Review it with impressions, clicks and conversions, not in place of them. For other AI platforms, citation checks are separate samples and may vary by query, time and user context. Do not promise or infer a citation from a schema change or ranking movement.
What to avoid
Do not create many near-identical pages for prompt variations, add markup that is invisible to visitors, or block crawlers without considering the visibility trade-off. Google’s guidance says special files such as llms.txt are not required for Google Search, and structured data is not a prerequisite for AI features.
Is “AI readiness” a pass or fail score?
No. It is a set of technical, content and measurement checks. Search systems decide independently whether to crawl, index and show a page.