Principal Digital Architect
I lead website strategy and technical delivery at Ulement. My work covers WordPress development, website revamps, technical SEO, security and performance.
105+
Google 5-star reviews
Winner & Jury
Malaysia Website Award
Lead Organiser
WordCamp Asia & Malaysia
Performance Expert
Elementor
I started in advertising at 18, spending ten years in graphic design and art direction before moving into web design in 2008.
Today I lead Ulement and WPCare, connecting the business brief with content, search and technical decisions.
How I work
Brand, content, search and technology affect the same customer journey. I review their relationships before recommending a change.
I use search data, website behaviour and technical findings to test assumptions and set priorities.
Clients should own their content, files, accounts and documentation.
I explain the options and their consequences so marketing, management and IT can make an informed decision.
Experience
“It was a pleasure working with Julian and Ulement. They were fast, knowledgeable, and delivered excellent long-term SEO and WooCommerce solutions.”
Ms Soo Kuan
Marketing Manager
TrueMix (Thermomix Singapore, Malaysia & Brunei)
Community
WordCamp Asia, Malaysia
WordCamp Shenzhen
WordCamp Asia, India
WordCamp Malaysia
Workshop Site Editor Jakarta
FYP Pitching & Exhibition, INTI International College Penang
WordPress Community
WordCamp Asia, Philippines
WordCamp Johor Bahru
WordCamp Malaysia
WordCamp Asia, Taiwan
WordCamp Malaysia
WordCamp Asia, Thailand
Malaysia Website Awards
Malaysia Website Awards
Webfest
TV interviews
Exabytes
WordCamp Kuala Lumpur
Principal-led, by design
Tell me what the website needs to achieve and what is holding it back.