A government-linked company under Malaysia’s Ministry of Finance had a custom WordPress website that had become difficult to maintain and difficult for users to understand.
The website functioned more like a documentation library than a useful information platform. It contained a large amount of information, but the content was not organised around user intent or clear questions.
A pre-revamp audit also found outdated libraries, weak security controls, poor SEO structures and an inefficient content management process.
Answer the questions people bring to the website
The content was reorganised around user questions and clearer relationships between pages. English and Malay copy, structured content and search-focused headings supported that decision, while security and publishing changes addressed the platform underneath.
Key takeaways
- Content rewritten around user intent.
- English and Malay content improved.
- Website rebuilt with dynamic content structures.
- Custom post types and fields added.
- Security hardened to the organisation’s required MOF standards.
- Penetration testing completed.
- Semantic SEO and structured data implemented.
- Performance and Core Web Vitals improved.
- Knowledge base and FAQ content appeared in search results within 30 days.
- Launch monitoring and ongoing maintenance established.
Rebuilding around user needs
We rebuilt the website from scratch and restructured its information architecture.
The English and Malay content was rewritten in clearer language, with stronger page relationships and more direct answers to user questions. Instead of presenting disconnected documents, the new structure helped users understand the information and find the next relevant step.
Custom post types and fields allowed the client’s team to manage regular updates without rebuilding pages or depending on developers for every change.
Security, SEO and performance
We replaced outdated libraries, completed penetration testing and hardened WordPress according to the organisation’s required security requirements.
Semantic SEO was applied through clearer headings, internal links, page structures and search-focused content. Structured data was added for relevant knowledge base and FAQ content. URL redirects were also implemented to protect important existing pages.
Performance improvements focused on page structure, asset loading and Core Web Vitals.
Within 30 days, the knowledge base and FAQ content began appearing in relevant search results.
Launch monitoring and maintenance
After launch, we monitored redirects, security headers, forms, performance, search visibility and content updates.
Ongoing maintenance continues to support security, performance and retainer for content / website update.
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Related Ulement service: technical SEO.