The website looked like a polished brochure, but it was supporting a real eCommerce operation.

The previous agency had focused on the visual presentation without giving enough attention to the website behind the customer journey. A pre-revamp audit identified security weaknesses, WooCommerce data exposure issues, payment gateway problems and performance concerns.

Connect product discovery with a reliable purchase journey

The website needed to support product discovery, useful recipe content and campaign purchases. The rebuild connected those content journeys with navigation, checkout, payment and performance work so the commercial experience could be considered as a whole.

Key takeaways

  • Visual Composer replaced with Gutenberg.
  • Accessibility and user experience improved.
  • WooCommerce data exposure issues addressed.
  • Payment gateway problems fixed.
  • Blog moved from a subdomain to the main domain.
  • Recipes, product links and structured data added.
  • Performance improved for high-traffic campaigns.
  • Higher sales record achieved during Member Day.
  • Launch monitoring and ongoing maintenance established.

From brochure to commercial system

We rebuilt the website using the Gutenberg block editor. The new structure was easier to manage and better suited to product, recipe and campaign updates.

Navigation, page layouts, headings, buttons and forms were reviewed to create a clearer path from product discovery to purchase.

Accessibility improvements were also applied across key templates and interactions, making the website easier to use across different devices.

Fixing the commercial risks

We reviewed the WooCommerce installation and addressed the identified data exposure issues. Payment gateway problems were fixed to improve checkout reliability.

Performance work covered page structure, media, plugins and WooCommerce components. The goal was to create a more stable platform for periods of increased traffic and transaction activity.

The blog was moved from a subdomain to the main domain. Recipe content was added, related recipes were linked to products and structured data was implemented to help search engines understand the content.

Launch monitoring and results

After launch, we monitored checkout, payment gateways, forms, redirects, performance and key customer journeys.

During Member Day, the client achieved a higher sales record. The rebuilt platform provided a more reliable foundation for the campaign.

Ongoing maintenance continues to support security, performance, accessibility and WooCommerce reliability.

Is your WooCommerce website only presenting products?

Ulement helps enterprise eCommerce teams improve the systems behind the storefront, including security, checkout, accessibility, performance and ongoing maintenance.

Discuss your WooCommerce infrastructure with Ulement

Related Ulement service: enterprise e-commerce development.